The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround...

Email marketing has a lot to offer. It is one of the best methods that you can use if you are trying to help your business to prosper and be successful. There are some great benefits to email marketing solutions that you are going to want to be aware of and which can...

Starting your own email marketing campaign right now will really be one of the best things that you ever do for your business. Creating an email marketing campaign is something that all business owners should do and which is really going to help spread the word on...

Most people have heard of mass email marketing before but are just not sure of what it involves and how it can help them. You can make it work for you too but you need to know how to do it properly and learn about the different ways in which mass email marketing can...

The task of deciding from the different email marketing companies that are out there can definitely be tricky because there is some stiff competition but at least you know that you are not going to be lacking any in terms of options here. (...)

The reader needs motivation in order to subscribe for emails from a company. This is the very first step towards increasing the email opt-in rate. The website should have display the benefits of subscribing. (...)

Today’s consumer market is clogged with products. For every product that one person has, there are probably three or four just like it on the market – and those are just the established products. (...)

Snippet is the top line of the email which is displayed apart from the subject line. Usually the inbox snippet displays the first line of the text message or HTML message. It is tiny but a very significant part of the email message which helps to tilt the balance in...

It is a fact that monitoring or managing customer feedbacks does not fall in the top 10 priorities of email marketers in order to improve the deliverability of their emails. It is really a sorry state of affairs as feedback management enables email marketers to...

How many times professionals have said that senders should adopt better practices to enhance their programs but, marketers ignores it every time and commit same old blunder. They end up getting nothing but terrible outcomes and they blame them on ISPs for their tough...

Email list dies a slow but steady death if action isn’t taken from time to time. For most of the companies, fifty percent of their subscribers leave them every year. Everyone uses their click, conversion and open rates in order to measure their email program’s...

Any marketing to be successful requires a particular strategy to be followed. Hence, email marketing also involves using some strategies. The biggest advantage of using email as a marketing strategy is personalization and segmentation. (...)

One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. (...)

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing...